Children’s National Medical Center
The Ritz Carlton
Embassy of India
IBEW Local Union 26
Blue Duck Tavern
National Foreign Trade Council
Latino Leaders Network
Johns Hopkins Medicine
The Woods Academy
Video has become a necessity for every business for many reasons. But not all businesses see the full potential a well made video can do for them.
Before, getting a commercial made and advertised on TV was not cheap. Not only did you have to pay to get the video made but you also had to pay for advertising and compete for a prime time spot on television. With that, it was also hard to track your return on investment, and your reach was limited. Today, the reality is that fewer people are watching TV. Advertising using video is easier, cheaper,easier to track effectiveness and more effective than ever before. Although video can still seem pricey, every single business should have one. Here is why you should be taking advantage of video.
Boosts Conversion Rates
It is proven that video can help boost your conversion rates by 80% on products or services. This proves that people are more likely to purchase a product or service after watching a video rather than reading a description.
Increases Your SEO
Google LOVES video. In the world we live in today, google is a business’s best friend. Video embedded on the homepage of your website is not only going to help you boost your conversion rate but it will actually boost you up the google ranks. Say goodbye to being on the 20th+ page of Google search!
People will only buy a product or service they trust. Video does not only help show off your product and what it does, but it also is a great and effective way to build trust with your potential buyer. How? Video (done right!) shows that your product or service lives up to what it is actually supposed to do. In return, people will buy something they see being demonstrated on video as opposed to reading written descriptions or viewing still pictures.
People prefer to watch, not read
More than 500 million hours of video is watched online every day and the average person in North America spends almost 6 hours per day consuming video. Video is the easiest way for a person to consume content.
Video is the most powerful communications platform
To compete effectively, video needs to be part of your business marketing plan. Here is a list of advantages:
- Highest ROI compared to any other form of advertisement
- Saves you money on advertising
- Showcases what you do in an easy, consistent and effective way
- Puts your image in motion by using creative videos for your business
- Boost conversion rates by 80%
- Bumps you up the google rankings
- Builds trust easier and faster than ever with current or potential buyers
- It is the most consumed and preferred content ever!